Customized private-sector gym consulting and workshops designed to accelerate your business growth.

Tailored strategies to optimize operations, boost revenue, and retain members

Helping YOU the gym owner turn your passion for strength into a profitable business you will LOVE

Bespoke Gym Consulting and Workshops for Private Sector Gym Owners

Three Step Process:

1.

Book Your Free Call

2.

Execute the Plan

3.

Watch Your Gym Business Grow

Running a Private Sector Gym Business is Extremely Hard…

Without the right skills in leadership, marketing, sales, and training systems its going to cost you…

  • Career Burnout + Changing Industries

  • Lack of Business Growth

  • High Employee Turnover Rate

  • Same Revenue Year After Year

  • Unhappy Clients + High Attrition Rate

  • Uneducated Coaches + Managers

Follow a Proven Strategy to Grow Your Gym and Create the Business of Your Dreams

Without the right skills in leadership, marketing, sales, and training systems it's going to cost you…

FREE Resources

Subscribe to the BOS

podcast or download

one of our free how to

guides

Attend a LIVE Event

You are a gym owner

who’s ready to learn

more, get clarity on what

some of the best gym

owners in the country

are doing to run their

gyms.

We have a variety of Live

events throughout the

year. Choose one that’s

right for you.

Join the Strongest Year Mastermind

Our private bespoke

consulting group for gym

owners who want to

scale, develop their

teams, and become true

CEO’s of their brands.

1 on 1 consulting

Group Calls

FREE LIVE EVENTS

24/7 Access to over 30 of

the best gym owners on

planet earth

At the Business of Strength, we help privately owned brick and mortar gym owners just like you

We use real time data, systems, and marketing tactics that we are implementing into our growing gym business right now to show you what’s working and what’s not

YOU'RE NOT ALONE

1000+

Private Sector Gyms From Around The World

2,000+

Individual Coaches

$10,000,000+

Revenue Generated For Our Clients

What Our Community Has to Say...

Stephen Passanante

American Made Performance

“We been able grow from 50 clients to a little over 100 now, in about 4-5 months”

Ben Curran

Zen Athletic Performance

“Don’t hesitate, just do it! Don’t second guess this process”

Jake Hutchinson

Gym Jones

“Find better ways to engage your clients and your coaches”

Derek And Erica Talish

Rebel Strength and Performance

"It’s hard to quantify the impact”

Devin Gage

Engage PT & Gage Strength

“Understanding how to apply some of those sales tactics to your business”

Jeff Schumacher

Engage Personal Training

“If you don’t nail it down and you are not doing it every single day, every week, every month, all year round, it doesn’t matter if it’s good or not”

Gym Owners Who are Dealing with Burnout

Dan Goodman - BOS Co-Founder

Max Resendez

VitalStrength Fitness

“Things can get better if I implement the things that I learned and talked about”

Tim Caron

Allegiate Gym

“You get a Masterclass from them on just how to sell someone on them”

Featured In:

Check out our 2025

LIVE Event Schedule

Not Sure Yet? Grab A FREE How-To Guide

Implement These Into Your Gym Now!

Learn How to Email Market on Autopilot

By Dan Goodman

125+ enrollments

Learning how to write, structure, and utilize your email marketing is the key to long term brand presence and client acquisition. In this 10 page resource we give specific examples of copy, headlines, and tactics that we’ve used to great success

Create the BEST First Impression + Client Lifecycle

By Joe Riggio

100+ enrollments

The client lifecycle is arguably the most important aspect of your business. How do you attract, on board, and keep clients year round? In this resource we breakdown how we create an amazing first impression and get clients to close at a 90% conversion rate.

Build a Results Driven + Profitable Training System for Your Business

By Adam Menner

150+ enrollments

Most coaches collect data regarding their training numbers. How often do you collect data regarding your retention, attrition, attendance, and capacity? In this free resource we break down how to define your service, schedule, pricing, and training system so you can scale.

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