EP 6: The Business Of Bobby Maximus – Joe Riggio and Dan Goodman

In this episode Joe and Dan discuss the business of Bobby Maximus. Rob MacDonald aka Bobby Maximus is an international fitness celebrity and true Strength-Entrepreneur™. Rob is the general manager and training director of the world-famous Gym Jones gym in Salt Lake City Utah as well as the CEO of his own “Bobby Maximus” brand. A brand which includes sponsorship deals, writing books, speaking engagements, photo shoots, personal appearances, and being a total savage at all times.

The guys get down to the day to day marketing, sales, and operations of running these two rapidly growing international brands.

Topic Include: • Who is Bobby Maximus and what does the brand stand for? • What is takes to create a multifaceted international brand. • Who is the Bobby Maximus brand’s ideal client and marketing strategy? • What day to day operations look like. • Running Gym Jones and becoming one of the top educational platforms in the fitness industry. • Sponsorships and how to acquire them. • The future of the Bobby Maximus brand. This episode is brought to you by Lalo Tactical, a world leader in tactical and athletic apparel.

Outfitting operators and athletes around the world. Where the only easy day was yesterday. For more information on their products go to http://www.lalotactical.com. Special shout-out to Jay Taylor CEO of Lalo and our good buddy Shannon Baker for hooking the VH crew up with some amazing gear. We got a giant shipment of their shoes for the entire staff and they are AWESOME! Thank you to everyone who listens we truly appreciate it! Please take the time to leave us a FIVE STAR iTunes review.

Adam Menner

Adam Menner

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We help our coaches, trainers, and business owners spark curiosity and genuine enthusiasm in their pursuit of career mastery by providing them with the opportunity and the support system to find their ‘hook’ and develop a passion and skill set that will set them apart.

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