Welcome to the
Business of Strength
We’re Here to Serve You and Your Business
Meet Our Team
Meat titans by trade, helping other coaches, trainers, and business owners create success in their careers by night.
Founder and President of Varsity House Gym. Joe has over 25 years of experience working with both clients and businesses. Joe specializes in leadership, operational excellence, and scaling businesses quickly to help coaches find more time for the things that matter most – your life!
Partner and CEO of Varsity House Gym. Dan played D1 Football at URI. Dan has over 12 years of extensive experience in managing, employee development, and working with other gym owners to improve their sales and marketing systems.
Sports Performance and
Passion + Experience + Battle Tested Systems = Results
We will never have our community implement strategies or training methods that we have not implemented in our own business. We exemplify the gold standard by living in the trenches every day.
A lot of coaches who consult coaches don’t have the right prerequisites or credentials to help guide other businesses and the results speak for themselves.
At Business of Strength
Real World Success Stories
Basically, they provide the tools and support that you can adapt to fit your situation and if you trust in them and commit to applying what you learn, it works!
Within a year my membership split completely reversed with twice as many on the higher priced membership and now this is even higher with only a handful on the lower membership. "
I am so excited to implement the strategies I hove learned. If you own o gym or ore looking to start one, you must attend the Business of Strength. Take it from somebody who has hod success.
This information will moke you more money and provide a better experience for your members. "