Dan’s Takeaways from Georgia: Scaling the Right Way
Fresh off a trip to Velocity and CoreBlend, two gyms that have scaled quickly while maintaining quality, culture, and profitability.
What they did differently: Extreme focus on the product, retention, and efficient systems before chasing growth.The biggest takeaway?
They didn’t just add more clients—they built a business that could handle growth.
The Real Fix: Optimize Before You Scale
✅ Retention Over Acquisition
- If you can’t keep the clients you have, what’s the point of adding more?
- A high churn rate means you’re constantly playing defense instead of building long-term revenue.
✅ Profitable Pricing
- If you’re not making enough money per member, signing up 50 more people just digs a deeper hole.
- Are you pricing based on value and sustainability, or just trying to undercut the competition?
✅ Systemized Sales & Onboarding
- Every new client should plug into a structured, high-retention experience.
- If onboarding is sloppy, engagement drops, and your new clients become short-term clients. The best gyms don’t just sign people up—they build lifelong members.
Thanks for listening!
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